Project Type: Visual Brand Development
Duration: Three Months
Skills: Visual Design, Storytelling, Brand Concept Research
Challenge:
Develop a visual style for UnidosUs’ Get Out The Vote (GOTV) campaign that creates awareness and engages the growing Latino youth voting bloc to register, cast a ballot in the 2018 midterm elections, and mobilize their local community to do the same.
Action:
Conducted research to develop profiles of target voters to make social and political concerns more apparent. Leveraged insights to facilitate creative ideation sessions on preliminary campaign logo development and collaborated with the design team to create promotion collateral that encouraged youth civic engagement.
Inspiration "Mood" Board
Preliminary design concepts
Result:
"Power of 18" Campaign Visual Brand Deliverables
Logo
*created by graphic design contractor
Color Palette and Typography
Website
Outreach Collateral
GOTV Fundraising Postcard
GOTV Canvasser T-Shirt
"Social Share" Graphics
Handheld Signs
Primary Design
Alternate Design
Outcome:
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